Wedding Favors for My Best Friend’s Wedding

If I’ve been a little quieter than usual this month, it’s because the last two weeks kept me very busy. My best friend from college got married on May 5 (no, it wasn’t a Cinco de Mayo-themed wedding, despite my best efforts), and then last week was hectic with Mother’s Day orders. Now I’m catching up on things before the next rush (Father’s Day!) kicks in.

For their wedding favors, Tara and John decided to use our sea salt caramels. The difficult part was choosing what the packaging would look like. We played around with lots of different ideas and looked to Martha Stewart and Etsy for inspiration before deciding on the final design. I’m really pleased with how they came out, and I caught up on lots of TV while putting the 250 little packages together.

You can’t see it in the photo, but there is a second tag behind the first one that explains that they chose to support the National Park Foundation — an organization that has special meaning for them because they have visited eleven national parks together, and John proposed at Acadia National Park last year.

It was a beautiful wedding, and I was thrilled that Baking for Good favors were able to be part of it!

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Featured Cause: The Brain Tumor Foundation

Brain Tumor Foundation

new logo

This month, our featured cause is the Brain Tumor Foundation (BTF), a nonprofit that guides and supports patients and families during the turbulent times when their lives are touched by a brain tumor. May is Brain Tumor Awareness Month, so we’re especially glad to be able to highlight their work at this time. BTF has just undergone a logo re-design, and we decided to use the new logo as a lens for looking at the organization’s transformation over time.

original logo

The original logo was designed as a reflection of the human mind – what it is capable of and what is lost when it is stricken with a brain tumor.  The logo was designed when the Foundation was first established in 1998.  At that time, the effort to find a cure or even effective treatment seemed very far off.  Things seemed bleak and the general outlook was not very optimistic.

The re-designed logo, an abstract image of a rainbow, is meant to be a symbol of hope and belief in a better tomorrow.  While there is still no cure in the offing and treatment is not that much more effective, there is a greater sense of optimism that there is potential for more effective treatment options, especially if the tumor is found earlier.

The Brain Tumor Foundation’s message is that of early detection – identifying tumors through the use of MRI brain scans, before symptoms become apparent.  Early detection and complete removal is still the best known method today of treating deadly brain tumors.

We think the new logo is beautiful and that its hopeful message is inspiring. You can read more about the Brain Tumor Foundation at their website, and we hope you will consider supporting their work when you shop at our bakery this month.

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On Cookie Emergencies & Meltdowns

This is the story of a meltdown I had last week, and a meltdown I didn’t have this week. And there’s a lesson at the end.

A little bit of back story: during the first year of Baking for Good’s life, the thing that caused me the most distress was the post office. USPS Priority had some things going for it, namely low shipping rates and quick delivery time, but it also had some major downsides. In particular, the tracking was unreliable, so I never really knew if our packages were getting where they were supposed to go on time. I lost many hours of sleep that year before finally switching to FedEx. FedEx, though more expensive, has been awesome, friendly, reliable, etc.  Until last week. After months of daily pickups from FedEx, our Ground driver just didn’t show up one day, and by the time I realized it, it was late and there was no chance of getting that day’s packages out for delivery the next day. Of course, it had to have happened when we had several important, time-sensitive packages going out. Along with a bunch of corporate gifts, there was a gift for a high school friend’s bachelorette party, and I was devastated to realize that it wouldn’t arrive for the start of the girls’ weekend as we had planned.

So what did I do when I realized what had happened? I threw a major fit. I cried. I yelled at the customer service people at FedEx. I punched my desk, and it hurt. I considered renting a car and spending my Friday driving to Atlantic City with the package so it would arrive on time.

After a while of being upset, I calmed down. I emailed the customers who had been affected. I upgraded the bachelorette package to overnight delivery for Saturday delivery (which is monstrously expensive). Lastly, I contacted my FedEx sales rep to alert him to the issue, see what we can do to make sure it doesn’t happen again, and get credits for the expedited shipping charges.

That was last week’s meltdown. This week something frustrating happened again, but I remained calm. Here’s the story:

For the past week, I’ve been spending most of my waking moments preparing my best friend’s wedding favors for her wedding, which is coming up on Saturday. More about the favors next week, but for now, suffice it to say that the packaging involves little boxes, strips of paper, bakery string, tags, stickers, and more paper, and all of that work gets multiplied by 250. I’ve finally made it down to the last 50 favors, but yesterday, while I was trying to make the last of the tags, my special tag-making hole punch machine broke on me. There should have been a simple solution — buy a new one — but I searched high and low on the internet and came up empty except for one hole punch that would have made too-big tags, and I’m a perfectionist and want them all to be uniform.

So what did I do? I remained calm. I ran (literally — I made it my workout for the day) to Michael’s across town, since my original tag punch came from Michael’s (which somehow doesn’t seem to sell products online, which I can’t quite explain).  Two sweaty miles later, I arrived to find that they were out of the punch and didn’t have anything similar (I was starting to be ready to settle for something similar).

Still, I remained calm, and I thought of a solution. I called my parents, who are always willing to come to my rescue (God bless them). I put in a call to their local Michael’s in Massachusetts, had the sales rep hunt down the hole punch, asked her to hold it for my dad, sent my dad over to pick it up, and instructed my mom to mail it to me today. Easy solution! And honestly, if that had failed, I was prepared to cut out each tag by hand. (And I still will, if USPS fails me with the delivery!) Frustrating? Yes. Meltdown? No.

I was proud of myself for not freaking out when the tool I needed for the favors broke on me. At first it seemed as frustrating as the FedEx issue had been. But then I contrasted the two incidents and came up with this: in the case of FedEx, there was nothing I could do, no real solution to get the packages delivered on time. I had to settle for them being late, and I hated more than anything that they were late for reasons beyond my control. In the case of the hole punch, I knew that I would figure out a solution, because I’m resourceful and I had started the favors far enough ahead of time that there were (are) still a few days of breathing room before they all have to be delivered.

One of the biggest lessons I’ve learned from starting my own business is that, as much as I’m the boss and in charge, there will always be things beyond my control. I’ve learned that it’s (sort of) okay to freak out, but you’ve got to be able to pull yourself back together quickly enough to focus on the solutions and figure out what needs to happen to make things right. In the case of the bachelorette party, we rescheduled the cookies to arrive in time to cure the first night’s hangovers before the festivities started all over again. It wasn’t the end of the world.

I know that what I like to call “cookie emergencies” usually aren’t life and death, but sometimes, with all the weight of a small business on my shoulders, they certainly can feel that way. Breathing and remembering to be solution-oriented help me get by.

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May’s Featured Cause is The Brain Tumor Foundation!

Brain Tumor FoundationThis month’s featured cause contest came down to the wire, with The Brain Tumor Foundation in close competition with She’s the First and CancerCare. The Brain Tumor Foundation pulled ahead in the end and will be our featured cause for May, which is good timing, because May is National Brain Tumor Awareness Month.

We’re looking forward to sharing more about The Brain Tumor Foundation with you during  May and hope you’ll consider supporting their work when you shop at Baking for Good (which you should do right now, for Mother’s Day gifts!). Have a good weekend!

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Vote in Our Featured Cause Contest!

Brain Tumor FoundationCancerCareShe's the First

All week long, we’re holding a contest on our facebook page to choose our featured cause for May. Featured causes enjoy special perks like being spotlighted on our site and receiving an extra donation every time they are chosen at checkout. The three nonprofits in the running to be featured next month are The Brain Tumor Foundation, CancerCare, and She’s the First. You can read about all of them in more detail here, and then stop by our facebook page to cast your vote in the poll. It truly only takes a moment. Voting ends this Friday, April 27 at 12pm EDT. Vote now! 

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April Flowers

Here I thought I was being all clever with our April Showers Bring May Flowers gift box. You open the box to find six raindrop and rain boot cookies, and then as you dig deeper, you uncover six flowers. Cute, right? So imagine my disappointment when the flowers started blooming in March this year, and we’ve basically had no rain (in New York, anyway) this month. We’re going to need to update the adage.

Is it just me, or do the months seem to be slipping by especially quickly this year? I know people say that every year, but I’m pretty sure it’s actually true this year. Maybe it has to do with our winter being so short; surely a bad winter makes the first few months of the year seem to drag on forever.

Either way, the weeks have been flying by at Baking for Good, as we’ve been caught up with lots of custom orders on top of our day-to-day baking. In our first year of business, I’d say we had special orders (weddings, showers, custom cookies, etc) every couple of weeks or so. Last year, we had them weekly. This year, we typically have at least one custom order (often more) every day. I’m not sure what to attribute it to — word of mouth, marketing, reaching a critical mass in number of customers — but whatever it is, it’s exciting. I love special orders, especially when customers come to us with totally new ideas. This week, for instance, we’re baking Pittsburgh-themed cookies for a bridal shower. Seriously, how fun is that? I promise you I never would have thought to make Pittsburgh-themed cookies. Though now that they’re on my mind, perhaps Portland and Cleveland and Minneapolis cookies aren’t far behind.

So maybe the weather got in the way of my April showers cookies, but I’m looking forward to more custom cookie projects this spring. If you have a gift or event coming up and would like to order custom treats, you can reach out to me by email at emily [at] bakingforgood [dot] com.

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A Passover Favorite, Two Ways

I’ve always considered myself to have two favorite holidays: Thanksgiving and Passover. It’s not surprising, given that both holidays emphasize celebrating with big feasts. This year I had the opportunity to host my first seder. My parents and brother were in town for a 100th birthday celebration, and my boyfriend’s mom came in to celebrate both Passover and Easter with us.

One of the traditional foods eaten at Passover is charoset, a fruit and nut mixture that serves as a symbol of the mud the Israelites used to make bricks when they were slaves in Egypt. When we first eat it during the seder, we pair it with bitter horseradish, but after a little bit of that, I always eat a lot of it on its own.

The standard Ashkenazi (Eastern European) recipe for charoset uses apples, walnuts, and red wine, and we always have this at our Passover table. Several years ago my mom introduced a Sephardic (Western European/Mediterranean) charoset to our seder. It’s sweet and made with citrus and has become a family favorite.

I’ve included both recipes below. They’re delicious during Passover and any time of year.

Traditional Apple Charoset
Makes 4 cups. Adapted from Epicurious.

Ingredients

  • 4 medium Gala or Fuji apples
  • juice from half of a lemon
  • 1 1/2 cups walnut halves, lightly toasted and coarsely chopped
  • 1/2 cup sweet red wine
  • 1 1/2 tsp ground cinnamon
  • 1 tablespoon brown sugar
Directions
  1. Peel, core, and dice the apples into small pieces. Place in a large mixing bowl and toss with the lemon juice. Add the remaining ingredients. Stir to combine and, if you would like, add additional red wine, cinnamon, and brown sugar to taste. 
  2. Store in covered container in refrigerator for up to a week.
  3. Enjoy!

Sephardic Charoset
Makes 3 cups. Adapted from The Sephardic Kitchen

Ingredients

  • 1 cup pitted dates
  • 1/2 cup golden raisins
  • 1/3 cup sweet red wine (or more)
  • 1 large seedless naval orange, washed and dried
  • 1/2 cup honey
  • 1/2 tsp cinnamon
  • 1/4 tsp ground cloves
  • 1/3 cup slivered almonds
  • 1/3 cup walnuts
  • 1/3 cup pine nuts

Ingredients

  1. Soak the dates and raisins in the wine overnight. Make sure there is enough wine to cover the fruit. 
  2. After the dates and raisins have soaked overnight, cut the orange into chunks. Put all ingredients into a food processor and pulse/chop until the mixture is ground to a paste. If necessary, add more wine to achieve a smooth consistency. 
  3. Store in covered container in refrigerator for up to a week. 
  4. Enjoy!
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