About

Emily Dubner is the founder and CEO of Baking for Good, an online bakery shop inspired by the idea of a bake sale. 15% of the proceeds from every purchase of brownies, cookies, and other sweet treats goes to a charity the customer chooses. Baking for Good is a one-stop shop for cookie gifts that give back.

Emily dreamed up Baking for Good in her cozy NYC kitchen in early 2009. Back then she worked as a management consultant, but she spent her free time honing her baking skills and discovering that nothing brings a smile to friends’ faces like a homemade batch of cookies or brownies.

Growing up in Chelmsford, Massachusetts, Emily developed a passion for baking by helping her mother and grandmother in the kitchen. As a teen, Emily began getting creative, developing and re-creating recipes, and she frequently organized bake sales to raise money for the school orchestra, cross-country team and parent teacher organization. Emily’s love for baking continued through college where she would whip out new treats to the pleasure of her dorm mates.

Although the word entrepreneur wasn’t in Emily’s vocabulary as a child, she displayed an early entrepreneurial spirit through small-scale business ventures like designing and selling hair accessories and personalized canvas tote bags. Emily went on to earn a Social Studies degree from Harvard University in 2006, along with a citation in Mandarin Chinese, and began her career as a management consultant for Katzenbach Partners in New York. Eventually, Emily’s professional role as a consultant, which heavily exposed her to the world of entrepreneurialism, rekindled her start-up spirit. In late 2008, a gift of baked goods delivered to her mother sparked Emily’s idea for Baking for Good. Incorporating her love of baking, experience with fundraising as a child and the desire to start a business of her own, it was in January 2009 that Emily began plans for a company that is not only dedicated to providing premium, gourmet treats but is also committed to helping great causes raise money.

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