Category Archives: New York City

TEDxEast Talk: Entrepreneurship & Rockets

  Last Friday I had the opportunity to speak at a TEDxEast event, where I was invited to speak about whatever I wanted for five minutes. If you’re not familiar with TED, definitely check out the siteĀ and its “riveting talks … Continue reading

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Building Baking for Good

Over the past couple of years, I’ve gone back and forth about whether or not to raise outside funds for Baking for Good. I started the company in 2009 with $40,000 of savings, and while I know that raising money … Continue reading

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Buy Some Damn Art

Last month, I was super intrigued when my friend Kate emailed to ask about logo cookies for the new company she was launching. Having not caught up with Kate for a few months, I didn’t know about her new company, … Continue reading

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Neck Pumpkins and Gooseneck Squash

This morning as I wandered through the Union Square Greenmarket, I spotted these funny-looking gourds. I’m a huge squash fan (as you may have noticed if you’ve been reading this blog), but these guys were totally foreign to me. Look … Continue reading

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Meeting GoYoung

About a month ago, I received a sweet email from a group of recent college grads from Belgium. They explained that they were about to embark on a 9-month round-the-world trip during which they would meet with and film young … Continue reading

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Welcome, Melissa!

As we gear up for the holiday season, I’m thrilled to welcome a new teammate to Baking for Good. Meet Melissa, our new Marketing Director! She’ll be leading a variety of marketing, digital strategy, and business development initiatives, and she’ll … Continue reading

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On Multitasking.

Baking for Good keeps me busy. Really busy. Busy to the point that I don’t make time for a lot of things I should make time for. The one thing that I really try to keep in my schedule, no … Continue reading

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Yo Ho Ho and a Bottle of Rum Balls

One of our most fun collaborations this fall has been with MilkMade Ice Cream, a New York-based craft ice cream company. They churn out amazingly delicious, unique, locally sourced pints of ice cream and deliver them directly to their members’ … Continue reading

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Today Is a Great Day for Make Believe

I love seeing random bursts of creativity pop up around the city. How cute is this sign? I’m taking it to be a reminder to have a little extra fun each day.

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Wedding Cookie Favors and a Weekend Recap

It’s only Monday, but it already feels like it’s been a busy week! I didn’t really take yesterday off–instead, I spent much of the day at the bakery preparing a big wedding cookie order. I also watched a lot of … Continue reading

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