Tag Archives: baking for good

‘Tis the Season

It’s hard to believe another holiday season is here. I think I began my “Countdown to Christmas” right around June 25, and now here we are practically in December. The whole Baking for Good team is excited for this year’s … Continue reading

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Going Nuts Over These Cookies

Before starting Baking for Good, I considered going into event planning. I love the little details that go into planning parties, and I’m inspired by the work of some of the very talented event planners I’ve met in NYC. Given … Continue reading

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The Sweetest 60 Seconds of Your Day

I often say that one of the best parts of running Baking for Good has been getting to know our awesome customers from across the country. Earlier this summer I posted on Twitter asking if there were any “budding filmmakers” … Continue reading

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Vote for Baking for Good to win $250k!

Three years ago I started Baking for Good with $40,000 of savings. We have been lucky that our sales have grown quickly from the beginning, and keeping the company very lean has¬†allowed us to avoid taking on outside investment. Keeping … Continue reading

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Check us out on the TODAY Show on Tuesday!

It’s no secret that I love the TODAY Show. When I first started Baking for Good, my bakery was all the way across the country in California, so I had a lot of working-from-home days that could get a little … Continue reading

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Homemade Chocolate Cashew Brittle

Right before the holidays got really crazy for Baking for Good, I made this chocolate cashew brittle as a homemade gift for a friend. It’s perfect to serve at a New Year’s Eve party or to give as gifts when … Continue reading

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Seeing Stars

Earlier this year, we were contacted by a Baking for Good fan named Stefano hailing all the way from Italy. He shared with us these beautiful hand-crafted stars and told us a lovely story from his childhood, describing how his … Continue reading

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TEDxEast Talk: Entrepreneurship & Rockets

  Last Friday I had the opportunity to speak at a TEDxEast event, where I was invited to speak about whatever I wanted for five minutes. If you’re not familiar with TED, definitely check out the site¬†and its “riveting talks … Continue reading

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Building Baking for Good

Over the past couple of years, I’ve gone back and forth about whether or not to raise outside funds for Baking for Good. I started the company in 2009 with $40,000 of savings, and while I know that raising money … Continue reading

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Time to Give Thanks!

I can’t believe we’re already getting ready for Thanksgiving, but here we are. Usually I think of our cookies as being great gifts to send to friends and family that you might not see over the holiday, but this year … Continue reading

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